The RTR News Blog

Recumbent Cycle-Con Hires Coordinator to Promote Expansion of Adaptive Cycling and Bicycle Travel

POMONA FAIRPLEX-- Recumbent Cycle-Con (RC-C), the first national tradeshow for recumbent bicycles, recently hired Shelley L. Patterson, Director of Marketing and Business Development of Buddy Bike, LLC, as a part-time coordinator for the next expo to be held November 1-3, 2013 in Pomona, California.

Charles (Chuck) Coyne, coordinator of Recumbent Cycle-Con, hired Patterson because of her involvement and enthusiasm in the first Recumbent Cycle-Con held in 2011. Chuck says, "Shelley’s long term commitment to the bicycle industry, and especially her commitment to adaptive cycling, makes her uniquely qualified for this position."

Patterson's role in the second Recumbent Cycle-Con will be to contribute to the growth of the event including the expansion of adaptive cycling and bicycle travel sections. Patterson will also organize the second Adaptive Cycling Roundtable and plans to add other adaptive cycling-related presentations.

New for RC-C 2013 will be two separate Demo Riding Arenas; Demo Arena One will be dedicated to recumbent bikes and trikes, tandems and touring bikes; Demo Arena Two will be available for adaptive bikes and slower moving bike traffic. Patterson says, "With two separate riding areas, all the exhibitors will be provided the opportunity to have the show attendees test their products in an optimal and safe environment.”

Also new for 2013, there will be additional “trackside” tented exhibitor booth spaces available surrounding the two Outdoor Demo Ride Arenas. Trackside booths were very popular with exhibitors and attendees previously, and the two-arena configuration allows more outdoor exhibit spaces to be strategically located.

Bicycle travel exhibitors and other bike-related vendors can also choose from booth space inside the show’s carpeted, air-conditioned main building. Patterson is seeking businesses and organizations who provide bicycle travel, cycling accessories, gear and art as well as green products and items that will provide a varied and interesting environment for attendees.

Patterson has worked at Buddy Bike, LLC since 2005 as the Director of Marketing and Business Development. Buddy Bike, LLC manufacturers an alternative tandem bicycle that is beneficial for riders with special needs. Patterson manages all aspects of the small bicycle manufacturing business where she tripled the sales in the first year of business. Patterson has dedicated herself and the Buddy Bike business to putting more people on bicycles especially those who may feel they can’t ride due to physical or mental limitations. "Adaptive cyclists vary in their challenges. We are planning an expo to be inclusive of all cyclists whether they ride a recumbent because of back pain, ride a tandem because they can’t safely ride alone or if they ride a handcycle because they are paralyzed."

Recumbent Cycle-Con will be held November 1 through 3 at the Pomona Fairplex in Pomona, California. The event will be open to the bicycle trade-only on Friday and open to the public both Saturday and Sunday.